Google Research 2021 - Vedros Studio

Services

Brand Development, Swag, Brand Guidelines

Client

Google

Year

2021

A 10 day conference bringing together Google's most forward thinking minds in research, science and technology.

Our studio was tasked with developing the visual identity and graphic language for the Google Research Conference, the largest annual showcase of research happening across Google. Researchers, scientists, and innovators come together to collaborate and share their work. We had just 2 weeks to conceptualize and execute the entire identity.

Drawing inspiration from human connection and collaboration, we played with the idea of a meeting of the minds: vast networks of repeating lines, and a ball that bounced around like an idea in space.

Given the challenge to stay within Google parameters we expanded the primary colors of Google and created a more dimensional gradient palette. For a more future-forward look, we went dark mode and used space black for graphics to float on.

For each day's talk, we created a unique supergraphic.

Swag Kit

The Team

Creative Director and Designer: Meryl Vedros
Project Manager and Strategist: Samihan Shani
Google Research Team: Katie Toothman, Vivian Chen, Marisa Miranda
Motion Graphics: William Kesling, Til Gold
Swag Production Team: Canary Marketing