Brand Identity
Brand Voice
Brand Strategy
Design Research
Travel

Brand Identity
Brand Voice
Brand Strategy
Design Research
Travel

Handsome, an experience design agency based in Austin, Texas approached us with a mission to transform their old identity into one that reflects their values in human-centered holistic design.

As a design firm, we were honored to have the opportunity to develop a brand system for another design firm’s identity. Ghost design anyone?
 

Handsome, an experience design agency based in Austin, Texas approached us with a mission to transform their old identity into one that reflects their values in human-centered holistic design.

As a design firm, we were honored to have the opportunity to develop a brand system for another design firm’s identity. Ghost design anyone?

Wordmark

Wordmark

OUR SOLUTION

We began to understand the two pillars of Handsome’s philosophy: innovative design that still felt deeply human. Dichotomy became the guiding principle behind the rebrand, where we defined our solution by creating visual harmony through contrasts.

As a woman-owned and operated studio, we also helped Handsome take their new identity into a gender-neutral space that would speak to the inclusivity of their team and drive new appeal to clients.

OUR SOLUTION
We began to understand the two pillars of Handsome’s philosophy: innovative design that still felt deeply human. Dichotomy became the guiding principle behind the rebrand, where we defined our solution by creating visual harmony through contrasts.

As a woman-owned and operated studio, we also helped Handsome take their new identity into a gender-neutral space that would speak to the inclusivity of their team and drive new appeal to clients.

TYPOGRAPHY AND COLOR

We applied two contrasting typefaces together to convey human as a serif and design as a sans serif.

Le Monde Journal Demi serves as the primary typeface, an old style serif that embodies the human/user within the Handsome brand. Maison Mono Medium serves as a secondary typeface, with its monospaced typewriter style supporting the idea of “design” for the brand.

TYPOGRAPHY AND COLOR
We applied two contrasting typefaces together to convey human as a serif and design as a sans serif.

Le Monde Journal Demi serves as the primary typeface, an old style serif that embodies the human/user within the Handsome brand. Maison Mono Medium serves as a secondary typeface, with its monospaced typewriter style supporting the idea of “design” for the brand.

Strong and memorable, but bold enough for moments of softness, we employed blue and pink for a balance of masculine and feminine energy.

Red becomes a supporting accent for elements of surprise.

Strong and memorable, but bold enough for moments of softness, we employed blue and pink for a balance of masculine and feminine energy.

Red becomes a supporting accent for elements of surprise.

Business Cards

Business Cards

Graphic Expression applied to Client Facing Work

Graphic Expression applied to Client Facing Work

Graphic Expression applied to Customer Facing Merchandise

Graphic Expression applied to Customer Facing Merchandise

Graphic Expression applied to Event-Focused Collateral

Graphic Expression applied to Event-Focused Collateral

“A shape being made of smaller lines, working together, to make the larger object says holistic to me. The detail and elegance in the micro-moments, how these moments work together, and then how it all comes together as a whole system to create a larger element — that’s great to me.”

- John Roescher, Partner and CEO

“A shape being made of smaller lines, working together, to make the larger object says holistic to me. The detail and elegance in the micro-moments, how these moments work together, and then how it all comes together as a whole system to create a larger element — that’s great to me.”

- John Roescher, Partner and CEO

STRUCTURE AND LAYOUT

Our basic axis is designed to create symmetry and accommodate tension and harmony, allowing for flexible use in all applications and layouts.

STRUCTURE AND LAYOUT
Our basic axis is designed to create symmetry and accommodate tension and harmony, allowing for flexible use in all applications and layouts.

BRAND GUIDELINES

Along with a new wordmark, typography, color palette, and graphic system, we developed brand standards to prepare the Handsome team with a flexible set of visual tools that will help foster and support their craft and culture.

BRAND GUIDELINES
Along with a new wordmark, typography, color palette, and graphic system, we developed brand standards to prepare the Handsome team with a flexible set of visual tools that will help foster and support their craft and culture.

THE TEAM

Creative Director: Meryl Vedros
Project Manager: Chris Nine
Designers: Sharon Walsh, Meryl Vedros

THE TEAM
Creative Director: Meryl Vedros
Project Manager: Chris Nine
Designers: Sharon Walsh, Meryl Vedros

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content from this site please give an appropriate line of credit and link back to this website.

© 2023 Vedros Studio LLC. All rights reserved. // Make your mother proud, if you wish to take content from this site please give an appropriate line of credit and link back to this website.