DEEP ROOTS

DEEP ROOTS

Brand Identity
Research
Illustration
Travel
Packaging
Copywriting 
Brand Strategy
Web Design

Brand Identity
Research
Illustration
Travel
Packaging
Copywriting 
Brand Strategy
Web Design

Deep Roots is a female-owned skincare and wellness brand born out of deep respect for nature and plant wisdom.

With the mission to elevate ordinary routines into rituals of sensory engagement, we crafted an identity and packaging system that celebrates organic form and artful expression.

Visit Site

 

Deep Roots is a female-owned skincare and wellness brand born out of deep respect for nature and plant wisdom.

With the mission to elevate ordinary routines into rituals of sensory engagement, we crafted an identity and packaging system that celebrates organic form and artful expression.

Visit Site

 

When Margeaux shared her inspiration for the brand with us, we knew our drawing boards were better situated out of office, in the desert. 

When Margeaux shared her inspiration for the brand with us, we knew our drawing boards were better situated out of office, in the desert.

Asset 2

Big Bend

Big Bend

Vedros Studio, Brand Identity, Deep Roots, Meryl Vedros,

New Mexico

New Mexico

Vedros Studio, Brand Identity, Deep Roots, Meryl Vedros,

Santa Fe

Santa Fe

We spent 3 weeks getting inspired in Marfa, Big Bend, and Santa Fe while designing, painting, and developing organic shapes and forms which reflected the brand's southwestern spirit.

We spent 3 weeks getting inspired in Marfa, Big Bend, and Santa Fe while designing, painting, and developing organic shapes and forms which reflected the brand's southwestern spirit.

Vedros Studio, Brand Identity, Deep Roots, Meryl Vedros,

Joshua Tree, John Zabawa

Joshua Tree, John Zabawa

Vedros_DeepRoots_Research_JohnZabawa

Prints, John Zabawa

Prints, John Zabawa

Vedros Studio, Brand Identity, Deep Roots, Meryl Vedros,

Adolph Gottlieb 

Adolph Gottlieb 

Vedros Studio, Brand Identity, Deep Roots, Meryl Vedros,

Marfa, TX

Marfa, TX

Vedros Studio, Brand Identity, Deep Roots, Meryl Vedros,

COLOR

Veering away from overused colors in the industry, we developed a color palette that thoughtfully balances the natural ecology of the desert and celebrates southwest art.

COLOR

Veering away from overused colors in the industry, we developed a color palette that thoughtfully balances the natural ecology of the desert and celebrates southwest art.

Vedros_Deep-Roots_ColorPalette
Vedros Studio, Brand Identity, Deep Roots, Meryl Vedros,

ILLUSTRATION

Keeping Deep Roots at the center, we explored abstract forms, graphic expressions, organic shapes, symmetry
and structure.

ILLUSTRATION

Keeping Deep Roots at the center, we explored abstract forms, graphic expressions, organic shapes, symmetry and structure.

Vedros_DeepRoots_LogoLockup_N

The faces, also inspired by the high desert, merge at times as a nod to the female community. It also expresses the duality of the radical night and day shift.

The faces, also inspired by the high desert, merge at times as a nod to the female community. It also expresses the duality of the radical night and day shift.

Vedros_DeepRoots_SkyBottle_Oils

COPYWRITING

Product names are inspired by the elements, highlighting the unique functionality and impact of each formula as well as their intrinsic connection to the natural world.

Understanding that the act of self-care itself can be transformative, we saw the writing as invitations to bask in these actions — like momentary inhalations and exhalations of intention and possibility.

COPYWRITING

Product names are inspired by the elements, highlighting the unique functionality and impact of each formula as well as their intrinsic connection to the natural world.

Understanding that the act of self-care itself can be transformative, we saw the writing as invitations to bask in these actions — like momentary inhalations and exhalations of intention and possibility.

Vedros_DeepRoots_EarthBottle_Oils
Vedros Studio, Brand Identity, Deep Roots, Meryl Vedros,

THE TEAM

Creative Director & Researcher: Meryl Vedros
Art Director & Strategist: Samihan Shani
Copywriter: Dana Covit
Lead Designer & Illustrator: Meryl Vedros
Web Design Team: Samihan Shani, Meryl Vedros

THE TEAM
Creative Director & Researcher: Meryl Vedros
Art Director & Strategist: Samihan Shani
Copywriter: Dana Covit
Lead Designer & Illustrator: Meryl Vedros
Web Design Team: Samihan Shani, Meryl Vedros

More Case Studies

More Case Studies

FIND US
Wherever you work, we work.
Proudly remote since 2015.
Currently in LA and Toronto.


FIND
Visit our home base.
120 E 8th Street #611
Los Angeles, CA 90014

FIND US
Wherever you work, we work.
Proudly remote since 2015.
Currently in LA and Toronto.

CONTACT
We're good company.
meryl@vedrosstudio.com
312 709 1778

CONTACT
We're good company.
meryl@vedrosstudio.com
312 709 1778

CONTACT
We're good company.
meryl@vedrosstudio.com
312 709 1778

CONTACT
We're good company.
meryl@vedrosstudio.com
312 709 1778

© 2021 Vedros Studio LLC. All rights reserved. Make your mother proud, if you wish to take
content from this site please give an appropriate line of credit and link back to this website.

© 2020 Vedros Studio LLC. All rights reserved. // Make your mother proud, if you wish to take content from this site please give an appropriate line of credit and link back to this website.