Brand Strategy
Market Research
Brand Identity
Packaging
Type Design

Brand Strategy
Market Research
Brand Identity
Packaging
Type Design

A refreshed identity and packaging system for a clothing designer carrying forward her grand-mother's legacy of 1960's hand-painted patterns. 

A refreshed identity and packaging system for a clothing designer carrying forward her grand-mother's legacy of 1960's hand painted patterns. 

Wordmark

Wordmark

OUR SOLUTION

A visual identity merging authentic western type and psychedelic graphics. Taking inspiration from 60's psychedelic ephemera, we also created typographic
patterns to work across the system.

OUR SOLUTION
A visual identity merging authentic western type and psychedelic graphics. Taking inspiration from 60's psychedelic ephemera, we also created typographic patterns to work across the system.

TYPOGRAPHY AND COLOR

The typography and colors for the brand were inspired by the 1960’s vibe of the retro prints created by the owner's grandmother. To honor her legacy we were looking to modernize the identity while still evoking a strong sense
of history.

TYPOGRAPHY AND COLORS
The typography and colors for the brand were inspired by the 1960’s vibe of the retro prints created by the owner's grandmother. To honor her legacy we were looking to modernize the identity while still evoking a strong sense of history.

We went to Type Directors Club in New York City and pulled specimens to arrive on Painters Roman, a slightly western serif with hippie-esque curves.

Type Designer Matthew Smith worked with us to create an owneable mark with accentuated details.

We went to Type Directors Club in New York City and pulled specimens to arrive on Painters Roman, a slightly western serif with hippie-esque curves.

Type Designer Matthew Smith worked with us to create an owneable mark with accentuated details.

THE TEAM

Creative Director: Meryl Vedros
Designers: Vicky Chau and Meryl Vedros
Type Designer: Matthew Smith
Special Thanks: Type Directors Club

THE TEAM
Creative Director: Meryl Vedros
Designers: Vicky Chau and Meryl Vedros
Type Designer: Matthew Smith
Special Thanks: Type Directors Club

More Case Studies

More Case Studies

Handsome

Handsome

Shut The Kale Up

Shut The Kale Up

Lee From America

Lee From America

© 2023 Vedros Studio LLC. All rights reserved. Make your mother proud, if you wish to take
content from this site please give an appropriate line of credit and link back to this website.

© 2023 Vedros Studio LLC. All rights reserved. // Make your mother proud, if you wish to take content from this site please give an appropriate line of credit and link back to this website.