The Quiver

THE QUIVER

Brand Identity
Naming
Copywriting
Signage
Wayfinding

We were excited to disrupt the stagnant archery industry with something energetic and upbeat. Starting from scratch and working alongside the architect and park department in Bentonville, Arkansas, we aimed to create something striking and memorable — as well as welcoming to newcomers and trained archers alike.

Using design as an invitation to play and become entranced in the meditative sport, we placed color and scale at the forefront. Balancing traditional type styles with more modern expressions, we nodded to the vast history of the sport while creating a decidedly modern, fresh visual language and vibe.

We were excited to disrupt the stagnant archery industry with something energetic and upbeat. Starting from scratch and working alongside the architect and park department in Bentonville, Arkansas, we aimed to create something striking and memorable — as well as welcoming to newcomers and trained archers alike.

Using design as an invitation to play and become entranced in the meditative sport, we placed color and scale at the forefront. Balancing traditional type styles with more modern expressions, we nodded to the vast history of the sport while creating a decidedly modern, fresh visual language and vibe.

THE TEAM

Creative Director: Meryl Vedros
Designers: Meryl Vedros and Madi Clark
Strategist: Samihan Shani
Naming and Copywriting: Dana Covit and Nicole Best
Photographers: Tim Hennessey, Nick Vedros, and Jason Adler

THE TEAM

Creative Director: Meryl Vedros
Designers: Meryl Vedros and Madi Clark
Strategist: Samihan Shani
Naming and Copy: Dana Covit and Nicole Best
Photography: Tim Hennessey, Nick Vedros,
and Jason Adler