TIDALSHIFT SERUM
TIDALSHIFT
SERUM
Brand Strategy
Brand Identity
Video Production
Photography
Product Naming
Copywriting
Package Design
Web Design
Brand Strategy
Brand Identity
Video Production
Photography
Product Naming
Copywriting
Package Design
Web Design
Inspired by the biodiversity of California, the debut product from Cheeks + Co, TidalShift prepares your skin to face the elements.
The digitally forward brand brings the spirit of place to the customer through site-specific coordinates and a QR code. Something radically different for an industry that positions itself as high-end and often delicate. Our strategy was to celebrate the resilience of the skin for the nomadic woman who is ready to face any climate.
Inspired by the biodiversity of California, the debut product from Cheeks + Co, TidalShift prepares your skin to face the elements.
The digitally forward brand brings the spirit of place to the customer through site-specific coordinates and a QR code. Something radically different for an industry that positions itself as high-end and often delicate. Our strategy was to celebrate the resilience of the skin for the nomadic woman who is ready to face any climate.
LAUNCH CAMPAIGN
LAUNCH CAMPAIGN
E-COMMERCE PACKAGING
E-COMMERCE PACKAGING
THE TEAM
Creative Director: Meryl Vedros
Strategist: Samihan Shani
Naming / Copywriting: Dana Covit
Director / Cinematographer: Jason Adler
Hair and Makeup: Hayley Farrington
Models: Abrielle Stedman, Ashley Nedd
Web Designer: Samihan Shani
Web Development: Bode Digital
Lifestyle Photography: Meryl Vedros
Product Photography: Fernweh
Product Development: Holly Moore
Package design and the print system produced by Vedros Studio in New Delhi.
THE TEAM
Creative Director: Meryl Vedros
Strategist: Samihan Shani
Naming / Copywriting: Dana Covit
Director / Cinematographer: Jason Adler
Hair and Makeup: Hayley Farrington
Models: Abrielle Stedman, Ashley Nedd
Web Designer: Samihan Shani
Web Development: Bode Digital
Lifestyle Photography: Meryl Vedros
Product Photography: Fernweh
Product Development: Holly Moore
Package design and the print system produced by Vedros Studio in New Delhi.
More Case Studies
More Case Studies
FIND US
Wherever you work, we work.
Proudly remote since 2015.
FIND US
Wherever you work, we work.
Proudly remote since 2015.
CONTACT
We're good company.
meryl@vedrosstudio.com
CONTACT
We're good company.
meryl@vedrosstudio.com
312 709 1778
CONTACT
We're good company.
meryl@vedrosstudio.com
312 709 1778
CONTACT
We're good company.
meryl@vedrosstudio.com
© 2026 Meryl Vedros Designs LLC. All rights reserved. Make your mother proud, if you wish to take
content from this site please give an appropriate line of credit and link back to this website.
© 2026 Meryl Vedros Designs LLC. All rights reserved. // Make your mother proud, if you wish to take content from this site please give an appropriate line of credit and link back to this website.