Backlot Cars - Vedros Studio

Services

Branding, Print, Web Design, Advertising

Client

BacklotCars

Year

2016

A refreshed identity and marketing campaign for a start-up helping dealerships get cars on and off the lot without the hassle of an auction.

Wordmark

Coasters

Our Solution

Thinking past the short-lived brochure in traditional marketing, we developed a coaster concept to land and stay on the dealer's desk.

Our Solution

Thinking past the short-lived brochure in traditional marketing, we developed a coaster concept to land and stay on the dealer's desk.

Typography

Using simple typography and changing elements, the updated brand identity prepares this young start-up with a brand that reflects their industry and forward-thinking approach.

Typography

Using simple typography and changing elements, the updated brand identity prepares this young start-up with a brand that reflects their industry and forward-thinking approach.

Trade Magazine Ad

Marketing Mailer

Trade Magazine Ad

Marketing Mailer

“Vedros Studio can take cues from an industry and distill a design down into its essence. In our logo + branding analysis, Meryl and her team looked across the competitive landscape and found a way for us to differentiate. This is very fitting since we are disrupting a stagnant industry...”

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Nathan Sterner, Marketing Manager

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Nathan Sterner, Marketing Manager