Rigo Cold Brew - Vedros Studio

Services

Branding, Packaging, Copywriting

Client

Rigo Cold Brew

Year

2017

A month long journey across Colombia to inspire the brand identity for a single origin cold brew coffee.

Café Granja La Esperanza, a century old farm run by two brothers, partnered with legendary Kansas City roaster Jeff Taylor to develop the blend. We spent a month in Colombia with the owners, crafting a brand identity and packaging system inspired by the region's heritage and colorful streets.

By day, we documented coffee production at the labs and mountaintop farms alongside local growers. By night, we studied the pastel overlaps on neighboring storefronts, which became the foundation for a palette that's playful and harmonious at once.

That research shaped the system: a two part wordmark that stairsteps toward the high elevations where the world's best coffee grows, paired with a sun icon whose beams represent the community's helping hands. Typography moves freely in every direction, with stacked letterforms that feel youthful while tying back to the brand's origin.

Rigoberto Herrera

While highly caffeinated on the mountain tops of Colombia, we named the product after Rigo (short for Rigoberto), the farm owner and friend to all.

The Wordmark

A two-part wordmark stair-stepping its way to the highest elevations where the world's best coffee is found. We married the name with a supporting sun icon with beams symbolizing the helping hands of the community.

The Wordmark

Rigo’s farm continues to support older generations as it's been found their slow, intentional pick of the fruit results in higher-quality batches.

Keeping culture at the center of the design, we spent our days studying and documenting the entire process at the coffee labs and mountain tops with the local farmers. In our off time, we documented visual patterns found on the urban streets of Colombia.

Color

We found beauty on Colombia’s side streets. The unintentional overlaps of pastels on competing storefronts made for a playful and harmonious palette.

Color

We found beauty on Colombia’s side streets. The unintentional overlaps of pastels on competing storefronts made for a playful and harmonious palette.

Typography

Keeping Colombia at the center of the design system, we explored flexible uses of typography arranging in all directions. The use of stacked letters not only plays along with the youthful look and feel but also ties the brand back to its origin.

Typography

Our Solution

We designed Rigo Cold Brew for the young and energetic, playful and culture seeking millennials. A generation that cares about quality over quantity.

Our Solution

We designed Rigo Cold Brew for the young and energetic, playful and culture seeking millennials. A generation that cares about quality over quantity.

Copywriting and Messaging

We crafted a smart but energetic brand voice and added in elements of humor to connect with the audience and educate them on the Colombia and its unique land.

Copywriting and Messaging

We crafted a smart but energetic brand voice and added in elements of humor to connect with the audience and educate them on the Colombia and its unique land.

Rigo posters were gifted to the client in celebration of our journey to the coffee capital of the world. A memorable piece to honor the success of the brand and our gratefulness of the partnership.