Tidalshift Serum
Services
Branding, Naming, Copywriting, Packaging, Video
Client
Cheeks + Co Spa
Year
2024
Inspired by the biodiversity of California, the debut product from Cheeks + Co, TidalShift prepares your skin to face the elements.
The digitally forward brand brings the spirit of place to the customer through site-specific coordinates and a QR code. Something radically different for an industry that positions itself as high-end and often delicate. Our strategy was to celebrate the resilience of the skin for the nomadic woman who is ready to face any climate.
The Team
Creative Director: Meryl Vedros
Strategist: Samihan Shani
Naming / Copywriting: Dana Covit
Director / Cinematographer: Jason Adler
Hair and Makeup: Hayley Farrington
Models: Abrielle Stedman, Ashley Nedd
Web Designer: Samihan Shani
Web Development: Bode Digital
Lifestyle Photography: Meryl Vedros
Product Photography: Fernweh
Product Development: Holly Moore
Package design and the print system produced by Vedros Studio in New Delhi.
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