Biscuit

While at FÖDA, we designed the branding and packaging for the small shop built around affordable luxury. The brief was to build a system that stayed out of the way of the brand's playful prints, so we kept the typography clean and the palette simple, letting the product take center stage while still feeling distinct on a shelf. The scallop from the original brand identity was preserved and carried through into the new system.

The packaging was designed to stack like bookcases on the shelf, giving it real presence in the store while still working for the employees who stock it every day. Unique illustrations were nested inside print collateral for an iconic Texas feel, tying the packaging back to the brand's playful, regional roots.